Playbook · Notion
The 2026 Black Friday Ads Playbook
Your break-even ROAS at your sale price, your spend and pull-back rules, and a checklist for every week up to Cyber Monday.
Get the free playbookFree for e-commerce brands
Free tools to help you judge your ads
Short, practical resources I wrote for store owners who run ads. No call needed.
Free tools
Calculator · Online
ROAS and Profit Calculator
Type in your order numbers and see your break-even ROAS, the ROAS for the profit you want, and the profit and loss on your ads.
Use the free calculatorMore free tools to come...
Want me to look at your numbers?
A free 30-minute Profit Check. Bring your last 30 to 90 days, and you'll leave knowing whether your ads are making money and what I'd fix first, whether or not we work together.
Book your Profit CheckThree minutes of questions first, so the call is worth your time.